Operations

Keeping an event on track on show day

What to check before, during, and after an event so the resale market runs smoothly — and so you walk away with something useful to show the promoter.

An event has three moments worth your attention: the days before, the day itself, and the days after. Each one has a short list of things to check. Setup is about getting an event ready; this is about running it well once it's live.
01

Before the event#

By now the event should already be configured. This is your last calm window to confirm it really is, while there's still time to fix anything.

  • The configuration checks out. The event passed the setup checklist and shows up correctly in the Control Station.
  • The closing time still makes sense. It matches the event type and the time people actually arrive — not a leftover default.
  • Rules and trust & safety are current. Block list updated, rules tuned to let real transactions through.
  • You have a baseline. Open the Control Station and note where supply and demand stand, so you can tell later whether things moved.
02

Show day#

On the day, the market is live and moving. Your job is to watch it and be ready if something comes up.

  • Keep an eye on activity. Watch listings, purchases, and unmet demand as the closing time gets closer — that's when things move fastest.
  • The market closes when it should. Confirm the closing lands at the time you set for this event. In some ticketing systems it also lines up with when entry access codes go out — if yours works that way, double-check they agree.
  • Support is ready. If a case comes up, log it properly by following how to start a support request.
03

After the event#

Once it's over, take a moment to look back. This is where you turn the event into both a clean close-out and a story for next time.

  • Review the results. Transaction volume, audience recovered, and any support cases. This is the raw material for presenting results to the promoter.
  • Check payouts and trust & safety. Confirm seller payouts went through and review any cases withheld by trust & safety.
  • Write down what you learned. Note what to adjust — closing, rules, communication — for the next event like this one.
Related resource
Turn the event's numbers into a story the promoter cares about: how to present results.
Presenting results