Showing a promoter what the resale market did for them

It's easy to walk into this meeting with a screen full of figures. But a promoter rarely wants a data dump — they want to know whether saying yes to resale was a good decision.

So the point isn't to prove activity happened. It's to show how the official resale market added value to their event: more control over what was sold and to whom, audience recovered from the informal market, and a cleaner experience for the fan, all inside the partner's environment instead of somewhere off to the side.

You don't need every metric — just the few that tell the story clearly.

• Transaction volume. How many tickets were resold and how much was transacted in the official resale market.
• Supply vs. demand. Listings, purchases, and the demand that went unmet — which is itself a signal of opportunity left on the table.
• Audience recovered. Fans who bought inside the official environment instead of drifting to informal channels.
• Traceability and control. Transactions with full buyer and seller data, plus the cases trust & safety caught and held back.

• Set the frame first. The official resale market drives primary sales — it isn't a competitor to them. Say that before any number appears.
• Tell a story, not a spreadsheet. Pick 3 or 4 key metrics and explain what each one means. A raw table makes the promoter do the work; a short read does it for them.
• Close with a next move. Use the data to propose one or two adjustments for the next event — closing, rules, price — so the meeting ends looking forward, not just back.

You don't have to assemble any of this by hand. Everything you need is in the Control Station, and you can export it to CSV or XLSX to build the presentation. Pair it with your strategic pricing read to explain why prices moved the way they did.